1832 Wolgan Gin :
BRAND stories
We think we’re logical when it comes to decisions, but the truth is, humans are highly emotional creatures. In fact, 95% of our decisions are subconscious and emotion is one of the main drivers for our purchase behaviours and decisions. And although logic tells us that facts will persuade consumers, it’s ultimately emotion that captivates our imagination and creates the enduring connection. Our brains are wired for stories. We recall stories 22 times more effectively than simple facts - stories stick with us.
As a new brand looking to cut through the noise of the highly competitive alcohol market 1832 Wolgan Gin understood the power of telling their brand story in an authentic and human way. They wanted to create emotional connection by telling their story through the passion and dedication of their people in creating a superior and well loved gin.