For as long as I can remember, I’ve been fascinated by people and what makes them tick. It was probably part of the reason I spent so many years as a creative director in advertising, in both Sydney and New York - fascinated by what caught people’s attention, what resonated with them and ultimately, what helped them trust brands.

It’s this background that makes ‘Human Stories’ much more than a production company. We are a production company in that we make film and videos, but it’s the years of working in the advertising industry that brings a deep understanding of what makes a successful, resilient brand and how to connect with people on a human level.

There’s magic that happens in the unscripted world. You never really know what people are going to say - and that’s what makes it exciting - but understandably for some clients, that can also be terrifying. But in safe hands, there are ways to navigate this, create a safe place and put in place guard rails for successful outcomes.

Justine Metcalfe
Founder & Director