CAMPOS COFFEE: Founder
& Provenance stories
In today’s world people are looking for authenticity, transparency and truthfulness, including from the businesses they work for and the brands they buy.
This authenticity in business is powerful. It can unite and inspire teams behind a shared ambition. It can build enduring brand love with customers earning loyalty and even forgiveness when it might be needed.
For Campos authenticity and transparency is paramount to who they are as a business. Built on the belief that coffee has the power to create greater good in the world, the founder of Campos understood the importance of authentically sharing this story. Galvanising employees, partners and consumers behind this shared ambition for greater good meant that together they could all achieve more.
We travelled the globe and created a series of films featuring Will Young, the founder of Campos sharing the story of the company, his ambition and their connection with the growers and the places they live. This authentic look inside the business created a stronger human connection and ultimately greater brand love from all connected to the business.
The cupping ritual
Scoring specialty coffee
FLAVOUR PROFILING
INCREDIBLE KENYA
Las cruces, santa ana, El salvador
Social EDIT (one of many)
PHOTO LIBRARY
An extensive photo library was shot on our travels around the world and locally.
