DROPBOX:
customer stories
In today’s world everything starts with trust. In fact 81% of consumers say they need to trust a brand to buy from it. Authenticity is a core driver of trust and as humans we’re wired to detect it in seconds and we’re swift to disengage when we don’t feel it.
As a global tech leader Dropbox understands the power of authentic storytelling to build trust with consumers and they wanted to do this in the most authentic way possible - let real customers tell their real stories, in their own words - no restrictions, no mandates and 100% in their own way.
The result is some of Australia’s most innovative and successful organisations telling their own unique and powerful stories of trusting Dropbox to support and bring their people together to achieve extraordinary things.