Meat & LIvestock Australia:
Sustainability CONTENT SERIES
Technology has created an expectation of transparency. And now more than ever consumers want to know not only what you do, but more importantly how you do it. Is a brand competent, ethical and taking responsibility, ultimately can they be trusted? So, in this world of transparency it tends to be a case of tell your story or your story will be told for you.
MLA understood the importance of the sustainability conversation. Given 96% of Australia’s land is in the care of Australian red meat farmers, they’re only too aware of the massive responsibility they have to the planet, their animals and their communities. So, there was only one way to tell this complex story - from the very human perspective of the farmers themselves who live this reality every day.
The result is an extensive video series, demonstrating the passionate beliefs of our farmers, their role in sustainability and the real world impact they’re making one farmer at a time.
STUART BARRETT - Drumburle, QLD
Stuart Barrett is a 5th generation producer carrying on the Barrett philosophy - healthy land equals a healthy business. He considers his management of the land more as stewardship for the next generation, rather than ownership.
PIP & SELWYN JOB - CUMNOCK, NSW
The Jobs talk about the importance of biodiversity - not just in red meat production, but the future of humanity.
PHILIP & Libby Homer - Banana, QLD
For the Homers, carbon was important decades before it was a buzz word. Agricultural science is much more than farming - it’s botany, zoology, geology, hydrology, entomology and meterology.
gary & Tracy Hannigan - CHURINGA STATION, NSW
Gary Hannigan talks about his commitment to creating a 10,000 acre conservation area - free from farming in an attempt to provide refuge for wildlife and to regenerate the natural flora and fauna for generations to come.