UNIversity of notre Dame :
student stories
As adults, we make thousands and thousands of decisions every day - from miniscule to possibly life changing. When contemplating decisions, as humans our basic need for certainty drives us to seek out evidence and no evidence connects more than similar people with similar stories. These stories meet our need for certainty and give us the confidence to act based on other people’s proven success.
And this is why they’re important for so many educational institutions. The University of Notre Dame understands the power of student stories and this is why they’re such a vital part of their marketing mix.