Real stories matter. As human beings we’re wired to connect through stories and they stick with us. A person’s story can make us feel, empathise and even change our behaviour. But that only happens when it’s real and authentic. And don’t be fooled, we know when it’s not. In a matter of seconds we can detect authenticity and we’re quick to disconnect when we don’t feel it. In business today, real stories authentically told are like gold. However, like hidden gold buried inside companies, a lot of these stories remain untold. What are the powerful real stories you have that remain untold?